bryne hetznecker

Explaining the Who Gives A Crap brand with a safari in a suburban bathroom.

Our 2024 Black Friday Cyber Monday campaign “Nutrition is a BIG DEAL” centered around highlighting the value of premium, high-quality pet nutrition while showing larger-than-life products to drive home the “big-ness” of this promo.

From UGC performance creative, to AI pets, to landing page site extensions, this campaign helped over-deliver on our goals for new customer acquisition.

Our brand campaign highlights the connection between high-quality ingredients and the best nutrition for your pet. By showcasing our commitment to ethically sourced, nutrient-dense recipes, we empower pet parents to give their pet children the care they truly deserve. It’s nutrition reimagined with your pet’s health in mind.

Obsessed pet parents have perfected their own obsessive bowl-building styles. You’ve got The Duster (who crumbles on freeze-dried raw), The Spooner (who spoons on wet food), The Barista (who prepares a bowl like a latte), and so on. It’s time to make mealtime as perfect as your pets. It’s time to Build the Perfect Bowl.

Our pet’s ancestors were born in the wild, while your pet was born… well, to be wild (at best). Open Farm’s new recipe RawMix features ancestral raw diets with the convenience of everyday kibble. Web takeover, countless social ads, and a killer package helped make this one of the best product launches to date.

Pop in those contacts, grab a magnifying glass or use your hawk like vision to find the lost loo. With twelve unique wrapper illustrations, you’ll be searching all over the world from the comfort of your favourite seat.

Finding a toilet isn’t always so easy. We created this limited edition to shed light on the billions of people who lack access to a dignified loo. Toilets help keep communities from getting sick, provide a safe space for feminine hygiene, dispose of waste and so much more. That’s why we donate half our profits to fund sanitation projects around the world. While you hunt for our lost loo, you’re helping others gain access to a loo, too. Nice!

https://www.dandad.org/awards/professional/2022/236266/wheres-the-loo/

We refreshed our RawMix content to spotlight new recipes and showcase their versatility for pets. This campaign paired engaging bottom-funnel UGC with top-funnel slow-motion product footage, building excitement and trust from awareness to conversion. The result? A modern, cohesive push for the power of raw nutrition.

We launched Icelandic fish toppers for dogs and cats, inspired by the ethical sourcing from the pristine waters of Iceland. These nutrient-rich toppers bring exceptional taste and quality to every meal, offering pets a true taste of the wild. It’s the perfect way to elevate their bowl with natural, premium ingredients.

All dogs deserve the Royal Treatment.

The fourth wave of coffee has officially lifted off. To introduce the cold coffee in a can, we sent a Draft Latte to space (not to mention grocery shelves across major retailers in the US).

Open Farm’s chewable supplements are formulated with purely 100% traceable ingredients to help support dogs’ specific needs. Loose poo? Itchy skin? Scary car ride? Supplement that!

Open Farm is obsessed with pet nutrition. You’re obsessed with your pet. Launching a new brand campaign for the ethical and sustainable pet food brand, Open Farm, all starts with obsession. From TV spots to social ads to landing pages, emails and retailer programs, this campaign drove home our pet obsession. For the obsessed. By the obsessed.

Farming and agriculture make up the majority of carbon emissions across the world — but animal-free dairy is helping shape a more sustainable future. Brave Robot makes real dairy ice cream with zero cows and way fewer emissions than your standard pint (plus it’s really good).

Falling in love with your favorite new thing is as easy as the Fall 2019 FabFitFun box. Each season’s theme consisted of a 360 campaign that had external touchpoints as well as member-only initiatives including a celebrity, charity, CTV, OOH, social, digital and more.

For this limited edition, we let the toilet paper do the talking. Each roll was wrapped in different letters and characters to spell out how you really felt about 2020.

La Colombe’s newest city is Los Angeles. In order to bring a slice of the brand’s Philly roots to the city of Angels, we hired local artist, ESPO, to create a one-of-a-kind mural wall in Silver Lake.

The FabFitFun spring box is here along with Gina Rodriguez and her dancing delivery man. Each seasonal FFF box features a theme that guides the products in the box, stories to tell, and informs our acquisition-focused campaigns. Spring 2020 is all about Metamorphosis which includes an evolving mural, butterfly party and more.

Launching the subscription box, FabFitFun, in the UK was all about bringing Cali to London.

wild postings + social videos + roller girl media stunt

Introducing FabFitFun’s new and more elevated logo.

La Colombe teamed up with a variety of influencers from helicopter pilots to nature photographers to promote the Draft Latte. After millions of impressions along with a UGC contest, our engagement rates were through the roof.

Launching Dockers’ Game Day branded khakis was all about talking trash.

Who said pumpkin spiced latte had to be basic?

We created, “Is That My Dinner?” a scratch and sniff book for dogs. Primary support came through our #HonestHolidayDinner campaign, where we asked fans of The Honest Kitchen to post pics of their pups for a chance to win the book, treats, and other great prizes.

La Colombe kicked off their Keep America Wild campaign to support a partnership with the National Parks Foundation. Yellowstone cafe to-go cups, tree-lined Draft Latte artwork, an online sweeps, and a robust influencer program were all key to the success of this year-long partnership.

Speck Product’s Presidio line of phone cases guarantees 10ft drop protection. So we put it to the test. #DropTestTuesday

Amp Energy called bullsh*t on Redbull and other energy drinks that have a love affair with the extreme. So we partnered with UFC legend Urijah Faber and created a fake sport that throws punches at the competition and helped seed throughout social.